Jobs Details

  • Posted Date: 21-Feb-2024

Email Marketing Executive

  • By Alumni Placement Officer Fizza Riaz
  • Full Time
  • Programmers Force

We at Programmers Force have a vacancy for Email Marketing Executives.

Job Location: DHA Phase - 3, Lahore (onsite role)

Office Timings: 10 am - 7 pm

Experience Required: 1 Year - 2 Year

Qualification:Bachelors (Marketing/Management Sciences)

Responsibilities:

  • Develop and implement comprehensive email marketing strategies aligned with overall marketing goals.
  • Collaborate with cross-functional teams to understand campaign objectives and target audience.
  • Design and create engaging email campaigns, including copywriting, layout, and creative elements.
  • Utilize segmentation and personalization strategies to tailor content for different audience segments.
  • Ensure email campaigns are optimized for deliverability, open rates, and click-through rates.
  • Implement and manage marketing automation workflows to nurture leads and guide customers through the sales funnel.
  • Develop and optimize triggered email campaigns based on customer behavior and lifecycle stages.
  • Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and revenue generated from email campaigns.
  • Conduct A/B testing to optimize email performance and identify opportunities for improvement.
  • Provide regular reports and insights to the marketing team on the effectiveness of email campaigns.
  • Maintain and segment the email subscriber list to ensure relevant and targeted communication.
  • Implement strategies for list growth, including lead capture and opt-in processes.
  • Ensure all email campaigns comply with relevant regulations and best practices.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in email marketing, including campaign development, automation, and analysis.
  • Strong understanding of marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM systems.
  • Excellent written communication and copywriting skills.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Detail-oriented with strong organizational and project management skills.
  • Ability to work collaboratively in a fast-paced environment.

Interested candidates can share their resumes at umar.ismail@pf.com.pk with the position mentioned in the subject line.