- Posted Date: 22-Feb-2024
Lead Generation Specialist
Job Description:
We are seeking a dynamic Lead Generation Specialist with a proven track record in the B2B SaaS industry to join our team. As a Lead Generation Specialist, you will play a crucial role in identifying, engaging, and qualifying potential leads using LinkedIn Sales Navigator. You will be responsible for generating high-quality leads to fuel the sales pipeline and contribute to the company's growth objectives.
Responsibilities:
● Utilize LinkedIn Sales Navigator to identify and research potential leads within target industries, verticals, and geographic regions.
● Develop and execute targeted outreach strategies to engage with prospects via LinkedIn messaging, email, and other communication channels.
● Qualify leads by understanding their business needs, challenges, and purchasing authority through effective questioning and active listening.
● Collaborate with the sales and marketing teams to align lead generation efforts with overall business objectives and sales targets.
● Maintain accurate records of lead interactions and status updates using CRM software (e.g., Salesforce, HubSpot).
● Monitor industry trends, competitive activities, and market developments to identify new lead generation opportunities.
● Continuously optimize lead generation processes and strategies to improve efficiency and effectiveness.
● Provide regular reports and updates on lead generation activities, pipeline performance, and conversion metrics to key stakeholders.
Requirements:
● Proven experience of 1 year as a Lead Generation Specialist or similar role in the B2B SaaS industry.
● In-depth knowledge of LinkedIn Sales Navigator and proficiency in using its advanced search and filtering capabilities.
● Strong understanding of B2B sales processes and the ability to navigate complex sales cycles.
● Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with prospects.
● Analytical mindset with the ability to interpret data, track key performance metrics, and make data-driven decisions.
● Bachelor's degree in Business Administration, Marketing, or related field preferred.
Interested candidates can share their resumes at umar.ismail@pf.com.pk with the "Lead Generation-Night Shift" mentioned in the subject line.