- Posted Date: 25-Sep-2024
- Last Date to apply: 05-Oct-2024
Marketing Associate
Company Description
Spectrave (Pvt) Ltd is all about transforming the way we inspect infrastructure. We use state-of-the-art advanced technologies to automate the process of identifying issues, inefficiencies, and other factors that can impact infrastructure performance. Our goal is to provide accurate and timely information to improve the efficiency and reliability of infrastructure systems.
Responsibilities:
This is a full-time on-site role for Marketing Associate with Headquarters located at NASTP, Rawalpindi, Pakistan. The role of Marketing Associate includes the following:
- Conduct market research and competitor analysis to understand market trends, and support campaign development.
- Identify new business opportunities, develop and execute strategic plans to expand market reach.
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Planning, development and execution of marketing campaigns across channels including digital, print, social media, email marketing, and search engine optimization (SEO).
- Craft compelling content for our website and social media platforms, including blog posts, social media captions, and engaging visuals.
- Managing company’s social media presence, including developing content calendars, scheduling posts, interacting with followers and monitoring social media trends.
- Prepare and deliver engaging presentations to potential clients and investors.
- Build and maintain strong relationships with clients, understanding their needs, and providing solutions.
- Analyse company services and recommend enhancements to improve business outcomes.
- Track and analyse marketing campaign performance metrics.
- Stay up-to-date on the latest marketing trends and tools.
- Assist with other marketing initiatives as needed, such as website maintenance or email marketing automation.
Qualification:
- Bachelor’s or Master’s degree in Business Administration, Marketing, Communications, or any related field (or equivalent experience).
- 0-1 years of professional experience in Marketing in a well reputed company.
- Strong understanding of digital marketing concepts.
- Strong communication and interpersonal skills.
- Proven ability to create engaging and creative content.
- Creative and a quick learner with a keen eye for detail.
- Ability to work independently and as part of a team.
In case of any queries, reach out to hr@spectrave.com.